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Categorized | Network TV Press Releases

UNIVISION SIZZLES THIS SUMMER AS THE #1 BROADCAST NETWORK IN THE COUNTRY IN PRIMETIME AMONG ALL ADULTS 18-34 and #2 AMONG ADULTS 18-49

Novelas “Hasta Que el Dinero Nos Separe” and “Soy Tu Dueña” Rule the Airwaves Attracting More Viewers, Regardless of Language, Than Many First Run English-Language Programs

Univision Stations Deliver Some of the Most Watched Newscasts in Key Markets Across the Nation Among Adults 18-49, Adults 18-34 and Adults 25-54, Regardless of Language


MIAMI, FL, JULY 21, 2010 – Three weeks into the July Sweep period, Univision announced that it continues to pace as the #1 broadcast network in primetime among Adults 18-34 (1.1 million average viewers), beating ABC, CBS, FOX, NBC and CW, and #2 among Adults 18-49 (1.8 million average viewers). Compared to the same period last year, the network has seen increases of +8% among Total Viewers 2+, +9% among Adults 18-49 and +14% among Adults 18-34, and has 11 of the 30 most-watched shows of the sweep-to-date among Adults 18-34 and 9 of the top 30 among Adults 18-49.

Demos

Rank

Network

LIVE+SD AA%

LIVE+SD (000)

LIVE+SD SHR

Demos

Rank

Network

LIVE+SD AA%

LIVE+SD (000)

LIVE+SD SHR

Adults 18-34

1

UNI

1.6

1060

6

Adults 18-49

1

FOX

1.6

2100

6

2

FOX

1.5

1020

6

2

UNI

1.4

1810

5

3

NBC

1.0

700

4

3

NBC

1.3

1760

5

4

ABC

1.0

680

4

4

ABC

1.3

1750

5

5

CBS

0.8

530

3

5

CBS

1.2

1610

4

6

TEL

0.5

370

2

6

TEL

0.5

630

2

7

CW

0.4

280

2

7

CW

0.4

530

1

8

TF

0.4

280

2

8

TF

0.3

440

1

9

ION

0.2

120

1

9

ION

0.3

340

1

10

AZA

0.1

40

0

10

AZA

0.1

80

0

11

ETV

0.1

40

0

11

ETV

0.1

80

0

July 2010 Sweep-to-Date (7/1 -7/18/10) Network Highlights:

  • Every telecast of Univision’s primetime novelas, “Hasta Que El Dinero Nos Separe” (For Love or Money) and “Soy Tu Dueña” (Woman of Steel) delivered more Adults 18-34 than CBS’s Sunday and Wednesday telecasts of “Big Brother 12;” FOX’s Thursday night “So You Think You Can Dance,” “Cleveland” and “Simpsons;” NBC’s Wednesday’s “Minute To Win It” and “Last Comic Standing 7,” among other English-language programs.

  • Univision’s 7th Annual “Premios Juventud” youth award show is currently the fourth most-watched broadcast program in the July 2010 sweep-to-date among Adults 18-34.

  • Thus far in the July 2010 sweep-to-date, Univision delivered more top ranked programs than any other network among Adults 18-34 (11 of the Top 30) and Adults 18-49 (9 of the Top 30)

A18-34

A18-49

RANK

PROGRAMS

NETWORK

AA(000)

RANK

PROGRAMS

NETWORK

AA(000)

1

FOX MLB ALL-STAR GAME(S)-07/13/2010

FOX

2303

1

FOX MLB ALL-STAR GAME(S)-07/13/2010

FOX

4940

2

HELL’S KITCHEN-TUE 9P

FOX

2026

2

AMERICA’S GOT TALENT-TUE

NBC

4435

3

AMERICA’S GOT TALENT-TUE

NBC

1902

3

HELL’S KITCHEN-TUE 9P

FOX

4353

4

PREMIOS JUVENTUD 10 7/15(S)-07/15/2010

UNI

1892

4

AMERICA’S GOT TALENT-WED

NBC

4262

5

SOY TU DUENA TUE

UNI

1878

5

BACHELORETTE, THE

ABC

4113

6

HELL’S KITCHEN

FOX

1843

6

HELL’S KITCHEN

FOX

4016

7

SOY TU DUENA WED

UNI

1842

7

WIPEOUT-TUES

ABC

3724

8

SOY TU DUENA THU

UNI

1839

8

BACHELORETTE SP-7/5, THE(S)-07/05/2010

ABC

3637

9

BACHELORETTE, THE

ABC

1819

9

FOX MLB ALL-STAR PRE(S)-07/13/2010

FOX

3611

10

FOX MLB ALL-STAR PRE(S)-07/13/2010

FOX

1671

10

WIPEOUT-THURS

ABC

3397

11

SOY TU DUENA MON

UNI

1665

11

BIG BANG THEORY, THE-7/5(S)-07/05/2010

CBS

3234

12

AMERICA’S GOT TALENT-WED

NBC

1633

12

BIG BROTHER 12-THU

CBS

3218

13

BACHELORETTE SP-7/5, THE(S)-07/05/2010

ABC

1627

13

SOY TU DUENA TUE

UNI

3151

14

FAMILY GUY-SUN 9:30P

FOX

1620

14

BIG BANG THEORY, THE

CBS

3140

15

SO YOU THINK CN DANCE-WED

FOX

1588

15

SOY TU DUENA WED

UNI

3086

16

SOY TU DUENA FRI

UNI

1571

16

BIG BROTHER 12-SUN

CBS

3084

17

WIPEOUT-TUES

ABC

1511

17

BIG BROTHER 12-WED

CBS

3084

18

HASTA DINERO SEPARE THU

UNI

1499

18

SOY TU DUENA THU

UNI

3048

19

HASTA DINERO SEPARE WED

UNI

1498

19

SO YOU THINK CN DANCE-WED

FOX

3005

20

BIG BROTHER 12-THU

CBS

1473

20

TWO AND A HALF MEN

CBS

2995

21

FAMILY GUY

FOX

1472

21

PREMIOS JUVENTUD 10 7/15(S)-07/15/2010

UNI

2961

22

HASTA DINERO SEPARE TUE

UNI

1447

22

TWO AND A HALF MEN-7/5(S)-07/05/2010

CBS

2908

23

WIPEOUT-THURS

ABC

1444

23

SOY TU DUENA MON

UNI

2869

24

HASTA DINERO SEPARE FRI

UNI

1342

24

FAMILY GUY-SUN 9:30P

FOX

2737

25

HASTA DINERO SEPARE MON

UNI

1335

25

MINUTE TO WIN IT-WED

NBC

2734

26

SO YOU THINK CN DANCE-THU

FOX

1308

26

SO YOU THINK CN DANCE-THU

FOX

2703

27

BIG BROTHER 12-SUN

CBS

1288

27

SOY TU DUENA FRI

UNI

2621

28

BIG BROTHER 12-WED

CBS

1246

28

HASTA DINERO SEPARE THU

UNI

2535

29

CLEVELAND

FOX

1239

29

HASTA DINERO SEPARE WED

UNI

2514

30

SIMPSONS

FOX

1166

30

HASTA DINERO SEPARE TUE

UNI

2409

Source: The Nielsen Company, NPM Live +SD data July 2010 Sweep-to-date (7/1/10-7/18/10) and July 2009 Sweep-to-date (7/2/09-7/19/09).  Data based on Broadcast Prime (M-Sa/8-11p, Su/7-11p) across Broadcast Networks.

Local Market Highlights

Early News

  • Among the 10 largest television markets in the U.S., Univision stations have 4 of the top 10 most watched newscasts in the entire country, regardless of language, among:

    • Adults 18-34: #1 New York (WXTV), #2 Houston (KXLN), #4 Los Angeles (KMEX) and #9 Dallas/Ft. Worth (KUVN)

    • Adults 18-49: #2 New York (WXTV), #4 Houston (KXLN), #5 Los Angeles (KMEX), and #10 Dallas/Ft. Worth (KUVN)

    • and 3 of the top 10 most watched newscasts among Adults 25-54: #3 New York (WXTV), #6 Houston  (KXLN), and #7 Los Angeles (KMEX)

Late News

  • Among the 10 largest television markets in the U.S., Univision stations have 4 of the top 10 most watched newscasts in the country, regardless of language, among Adults 18-34:  #1 Los Angeles (KMEX), #2 Houston (KXLN), #4 New York (WXTV), and #6 Dallas/Ft. Worth (KUVN)

  • Among Adults 18-49 Univision stations have 3 of the top 10 most watched newscasts in the country, regardless of language: #1 Los Angeles (KMEX), #5 Houston (KXLN) and #6 New York (WXTV).

  • Among Adults 25-54 Univision stations have 3 of the top 10 most watched newscasts in the country, regardless of language, including: #3 Los Angeles (KMEX), #5 New York (WXTV) and #6 Houston (KXLN)

Source: The Nielsen Company, NSI Ratings July 2010 Sweep-to-date (7/01/2010-7/19/10).  Top 10 newscast in the country ranking based on average impressions.  Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT.  Late Local News is defined as newscasts with 10 or 11pm ET/PT start time; 9 or 10pm CT (includes regular newscasts only).  Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com/, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net/

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Publicado el 21/07/2010 20:37 - Total Temas: 6932 - Total Mensajes: 22530
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